Whether you’re using digital signs in shopping malls, airports, or corporate offices, your displays are a powerful way to drive business. But without the right digital signage content management system, you’re creating more work for you and less foot traffic.
With the right digital signage hardware and software, you can create a more efficient and effective display that will attract customers. One component that you will need to consider with your digital signage is a digital signage content management system (CMS). In this blog, we will break down what you need to know about CMS platforms.
Understanding Digital Signage CMS
Before we dive into the nitty-gritty of digital signage CMS platforms, let’s start with the basics. What exactly is a digital signage content management system?
At its core, a digital signage CMS is a software solution that empowers users to manage and control the content displayed on digital signage screens. Think of it as the central nervous system of your digital signage network. It enables you to create, schedule, and update content seamlessly, ensuring your message reaches the right audience at the right time.
Components of Digital Signage Software
A typical digital signage solution comprises several key components, each playing a crucial role in delivering captivating and informative content:
- Media Player Software: This component powers the hardware and plays back your content on the digital screens. It’s responsible for decoding and displaying multimedia content.
- Content Management Software: The heart of your digital signage network, this software allows you to upload, organize, and schedule content. It provides a user-friendly interface for content creation and distribution.
- Device Management Software: This element ensures the smooth operation of your digital signage network by monitoring and managing connected devices. It helps detect and resolve issues remotely.
- Content Creation Software: To create eye-catching content, you’ll need software tools for designing and editing graphics, videos, and animations.
Factors to Consider When Choosing a CMS
Selecting the right digital signage content management system is crucial to the success of your digital communication strategy. Without the right CMS, your displays will lack impact and won’t be as effective. Here are some factors to consider when choosing a CMS:
1. User-Friendly Interface
Your CMS should have an intuitive interface that simplifies content management. Users with varying levels of technical expertise should be able to operate it efficiently.
2. Content Management Capabilities
Evaluate the CMS’s content management features, such as content scheduling, playlists, and templates. Ensure it supports various media formats and offers seamless integration with external content sources.
3. Multi-Screen Support
If you plan to deploy digital signage across multiple screens or locations, ensure the CMS can handle the scalability and synchronization required for a cohesive viewing experience.
4. Security
Security is paramount in the digital world. Your digital signage content management system should provide robust user access controls, encryption, and protection against unauthorized access or content tampering.
5. Software Updates
Look for a CMS that offers regular updates and support. Digital signage technology evolves, and your CMS should keep pace with industry advancements.
6. Scalability and Compatibility
Consider your future growth. Can the CMS scale with your expanding network? Additionally, ensure compatibility with your existing hardware and software infrastructure.
Exploring Wallboard; A Top Digital Signage CMS Option
Now that you know what to look for in a digital signage content management system, let’s explore one of the top options in the market!
Wallboard
Wallboard recognizes the challenges that users may encounter when it comes to creating and managing digital signage content. These challenges, such as time constraints, limited expertise, restrictive CMS features, or unreliable systems, can hinder users’ progress. Wallboard has engineered its CMS to empower users to create and manage digital signage content without limitations. The adaptable architecture offered by Wallboard allows users to opt for either a cloud-based or on-premise solution and ensures compatibility with a broad range of media players and hardware. With the intuitive, fully-featured content editor reminiscent of a blend between Photoshop and Canva, users won’t need to invest in separate content creation software.
Find the Right Hardware with TrinWare
Whether you’ve decided on your CMS platform or need help making the decision, TrinWare is ready to help with our hardware solutions. We offer comprehensive service for your hardware, from procurement to custom branding.
You can choose from the world’s leading manufacturers and have our team handle the rest. Ready to find the perfect digital signage CMS and hardware? Contact our team at TrinWare today.